Traction Channels [Customer Journey]

Name	Tactics	Timeline
Viral Marketing	Word-of-mouthInherent ViralityCollaborationIncentivesEmbedding	Long-term
Public relations	Guest PostPressPodcast Appearances	Long-term
Unconventional PR	Get Creative...	Near-term
Email Newsletter	EmailAutomated Flows	Near-termLong-term
Engineering As Marketing	Calculators	Near-term
Business Development	Partnerships	Long-term
Advocate Program	Ambassador ProgramAffiliate Codes	Long-term
Events	Virtual EventsOffline Events & Conferences	Near-termLong-term
Referral Links