DK (Template)

DK (Template)

Pain Points
Use Cases
Touchpoints
EmailInstagramLinkedIn
Goal(s)
Incubator Results
Email Course Product
Related to Goals & Pain Points [Customer Journey] (1) (Persona(s))
Feel more confident
Related to User Actions [Customer Journey] (1) (Persona)
Related to User Actions [Customer Journey] (Persona)
Topics
Topic #3Topic #6
User Stage
Wants Features
Customer PortalResource LinksCalculatorVideo Lessons

Demographics & General

Name:

Age:

Gender:

Location:

Occupation:

Marital Status:

Education:

Career History:

Company information:

Website:

Psychographics

NameScoreVisual Bar
4

●●●●○○○○○○ 40%

3

●●●○○○○○○○ 30%

7

●●●●●●●○○○ 70%

5

●●●●●○○○○○ 50%

2

●●○○○○○○○○ 20%

Pain Points

  • #1
  • #2

Desired Outcomes

  • #1
  • #2

Use Cases

  • #1
  • #2

Blind Spots

  • #1
  • #2

Online Activities

Social media presence:

Search:

Follows:

Interests (Categories):

Enjoys the product because...

👉

Responds best to

  • On-boarding
  • Types of content