Pain Points
Use Cases
Touchpoints
EmailInstagramLinkedIn
Goal(s)
Incubator Results
Related to Goals & Pain Points [Customer Journey] (1) (Persona(s))
Related to User Actions [Customer Journey] (1) (Persona)
Related to User Actions [Customer Journey] (Persona)
User Stage
Wants Features
Demographics & General
Name:
Age:
Gender:
Location:
Occupation:
Marital Status:
Education:
Career History:
Company information:
Website:
| Name | Score | Visual Bar |
|---|---|---|
4 | ●●●●○○○○○○ 40% | |
3 | ●●●○○○○○○○ 30% | |
7 | ●●●●●●●○○○ 70% | |
5 | ●●●●●○○○○○ 50% | |
2 | ●●○○○○○○○○ 20% |
Pain Points
- #1
- #2
Desired Outcomes
- #1
- #2
Use Cases
- #1
- #2
Blind Spots
- #1
- #2
Online Activities
Social media presence:
Search:
Follows:
Interests (Categories):
Enjoys the product because...
Responds best to
- On-boarding
- Types of content